SWITCHING OUT STRUCTURAL MATERIALS

Everything we use to build these products requires energy to harvest the raw materials, then turn them into something we can stamp out of metal, or mold out of plastic.  For each of these raw materials, we need to transport them from where they originate, then make them with energy and install them into the final product.  The fact that Kilo of Aluminum takes 3X more energy to produce than a Kilo of Stainless Steel pushes us towards lightweight steel.  Another added benefit of stainless steel is we do not need to coat components in toxic coatings such as nickel or chromium to eliminate electrical oxidation.     

SWITCHING OUT COPPER TO ALUMINUM FOR ELECTRICAL REASONS

Copper costs more than 3X of electrical grade aluminum, and has a market volatility that needs to be recognized.  Electrical grade aluminum is abundant around the world.  When we wind our generator with wire made from Aluminum, we can build it at a lower price, while using less energy to make the same generator.

SWITCHING OUT RARE EARTH MAGNETS TO FERRITE MAGNETS

The global supply chain for rare earth metals and magnets is almost completely dominated by China, which controlled 58% of rare earth mining and 92% of magnet manufacturing in 2020.  The rest of the world is subject to price swings that are not in the benefit of the consumer to drive costs down.  Our power generator usines a cluster of common ferrite magnets which are abundant around the globe.